WordPress, WooCommerce, PrestaShop, Shopify: the software Spanish agencies implement

Which software do digital agencies in Spain actually implement? The census counts it agency by agency. These are the figures for the 10,007 agencies mapped so far.

The ranking

• WordPress: 2,248 agencies
• WooCommerce: 1,144
• PrestaShop: 868
• Shopify: 671
• Magento / Adobe Commerce: 264
• Odoo: 162
• Shopify Plus: 83, HubSpot: 82, Drupal: 70, Salesforce: 55

Multi-platform is the norm

The most interesting finding is not the ranking but the overlap. Agencies rarely bet on a single platform:

• 49% of the Shopify agencies also work with WooCommerce, and 40% with PrestaShop.
• 59% of the PrestaShop agencies also build on WooCommerce.
• Magento agencies are the most diverse: 179 of 264 also work with PrestaShop, 156 with WooCommerce and 127 with Shopify.

For a platform vendor, this means the partner you recruit is very likely already selling a competitor. The question is not "who is a Shopify agency" but "which agencies recommend one platform or another depending on the client", and how to become their first choice for a given profile of project.

Size changes with the platform

The share of agencies with ten people or fewer is 81% among WooCommerce agencies and 74% among PrestaShop agencies, but drops to 59% among Shopify agencies. Shopify (7) and Magento (5) are the only eCommerce platforms in our Spanish data with agencies above 500 people.

Where they are

Catalonia leads on almost every eCommerce platform: Shopify 195 agencies (vs. 157 in Madrid), PrestaShop 217 (vs. 145), WooCommerce 320 (vs. 199). HubSpot is the exception: 23 agencies in Madrid against 17 in Catalonia.

Each platform has its own page with the breakdown by region, service and team size, for example Shopify agencies in Spain or Odoo partners in Spain.