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Mexico's 7,053 digital agencies: an ERP market hiding inside the agency market

Mexico City, Jalisco and Nuevo León lead. Next to Shopify and WordPress, Mexican agencies implement Odoo, SAP, Aspel and CONTPAQi, and sell on Mercado Libre.

October 28, 2026 · 1 min read

Mexico is the second country the census covers in depth: 7,053 digital agencies and integrators. Its profile is very different from Spain's.

Three hubs

Mexico City (2,137) is by far the largest hub, followed by Jalisco (730) and Nuevo León (682). Then come the State of Mexico (353), Querétaro (265), Puebla (254) and Baja California (211).

Software: eCommerce and ERP side by side

The ranking mixes web, eCommerce and back-office software in a way we don't see in Spain:

WordPress 498, Shopify 291, Odoo 246, SAP 212, WooCommerce 200
Aspel 177 and CONTPAQi 162, the local accounting and ERP suites
HubSpot 167, Microsoft Dynamics 365 132, Salesforce 101
Mercado Libre 85 and Amazon 96 as marketplaces, Tiendanube 32, VTEX 35

Odoo: a consultancy business

In Mexico, Odoo is sold by consultancies, not by web agencies: of the 246 Odoo partners, 242 offer ERP/CRM integration and 226 consulting, but only 53 offer eCommerce. In Spain it is the other way round: 118 of the 162 Odoo agencies also build online shops.

For an ERP, CRM or eCommerce vendor, Mexico therefore has two distinct channels: the digital agencies of the big cities, and a network of ERP consultancies that already sit inside the finance and operations teams of mid-sized companies.

Shopify agencies sell on marketplaces too

Of the 291 Shopify agencies, 36 also work with Amazon and 33 with Mercado Libre: the marketplace is part of the eCommerce project, not a separate one.

The live figures, by state and software, are in the Mexico directory.